Ingredients
Active Ingredients

Potassium nitrate, sodium fluoride

Inactive Ingredients

Water, sorbitol, hydrated silica, glycerin, cocamidopropyl betaine, flavor, xanthan gum, titanium dioxide, sodium saccharin, sodium hydroxide, sucralose, yellow 10, blue 1

Directions

Adults and children 12 years of age and older:

Apply at least a 1-inch strip of product onto a soft-bristled toothbrush.
Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.
Children under 12 years of age:

Consult a dentist or doctor.

Warnings
When using this product, if irritation occurs discontinue use.

Stop use and ask a dentist if:

Sensitivity persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.
Pain/sensitivity still persists after 4 weeks of use.
Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.